Briggs & Stratton

I’ve been playing around a little with this lawnmower blog and I’ve found two things out.

1. There is no competition in the lawnmower blogging market. I started this blog that talks about nothing but lawnmower and I became the only one in the world doing it. And this blog has started to rank and is getting over 500 unique visitors per day.

2. Most of the lawnmower manufactures are unaware of the Internet. I looked at many of their websites and most were poorly designed and others did not have one at all.

I decided to call a couple lawnmower manufactures up and see if they would be interested in sending me information on new products as they came out. This would allow me to keep fresh information on this site.

First company I called was Snapper and they seemed to be more interested in selling manuals then anything else. Guess lawnmower sells have not been all that good. I remember when manuals were free. I asked for their marketing department but was told they no longer had that department. Maybe that’s why they have had to turn to selling lawnmower manuals instead of lawnmowers.

No big deal. I decided to give Simplicity a call and see if they were interested. Oops they forgot to put their phone number on their website. It seems these guys have missed the boat.

I felt at this point it was time to go to the big dogs. I got the number for Briggs&Stratton and gave them a call. The good news is that they have a marketing department. The bad news is the lady who answered the phone told me that I had to know the name of someone in marketing before I could talk to someone. I tried to explain that anyone in their marketing department would do but she said I had to know the name of the person I wanted to talk to. She then decided to be a little more helpful.

I was told to go to the Briggs&Stratton website and search through the website for the name of the person I wanted to talk to. I asked if she could just give me the name of someone there. But she said no. I then asked if she had any idea of where to look on their website for the information I needed, she said she had no idea. She told me to just go to the site and search until I got the name of the person I wanted to talk to.

I explained that I just wanted to give my blog members information and it would not cost Briggs&Stratton anything. Again I was told to go to the website and search for the name of the person I wanted to talk to. I decided to go to their site and search for the information I wanted. I was not impressed with their site and their navigation was not a lot of fun to figure out.

I now know why no one is blogging about lawnmowers. But I’m going to do my best to let companies like Briggs&Stratton know that not only does the Internet exist but it is a voice for the little guy or girl.